Small Business Branding

When people think about branding they automatically think about a logo, and while a well-designed logo is incredibly important, a strong brand identity to back a logo up is too.

Branding is about having a clear digital and brick-and-mortar presentation of your business that effectively communicates to your customers who you are, what you do, how and why.

Your brand is the first interaction your customers will have with your business and it should make a connection - this builds brand loyalty and establishes a relationship between you and your customers.

You want people to recognise your brand, and consistent application of branding elements like colours, fonts and tone of voice helps to build trust and legitimacy.

Small businesses have to be competitive. When you present thoughtful branding, you're telling people you really care about what you do, that you are a professional and you're committed to quality services and products.

All successful brands, from huge, multinational companies down to small local businesses have established guidelines that they follow when they present their brand to the world.

Brand guidelines give instructions on how to use a logo, what brand colours are appropriate, how to use typography, and consistency of tone of voice and imagery.

These fundamental principles are then applied to any space a brand might appear, from billboards to brochures to invoices and even favicons.

By investing time and effort into building a strong brand, you are setting yourself up for long-term success, growth, and a sustainable competitive advantage.

Our Services

1

$5000 + GST
GOLD PACKAGE

Logo Design

Design development and delivery of logo files for print and digital.

Website

Design and build of a basic business website

Extensive Branding Development

- Logo use

- Colour palette and colour use

- Typography

- Tone of Voice

- Direction on imagery

- Social Media Templates

- Flyer / Brochure Template

- Business Card Template

- Slide Presentation Template

- Email Signature

- Custom Uniforms

-

Detailed Brand Guidelines Document

Outlining the use of all branding elements detailed above

Best for

Businesses who need a branding and a website.

2

$2000 + GST
SILVER PACKAGE

Logo Design

- delivery of logo files for print and digital use, including colour and mono.

Detailed Branding Development

- Logo use

- Colour palette and colour use

- Typography

- Tone of Voice

- Direction on imagery

- Social Media Templates

- Flyer / Brochure Template

- Business Card Template

- Slide Presentation Template

- Email Signature

Brand Guidelines Document

Outlining the use of all branding elements detailed above

Best for

Businesses looking to get off the ground, businesses looking to rebrand.

3

$1000 + GST
BRONZE PACKAGE

Logo Design

- delivery of logo files for print and digital use, including colour and mono.

Basic Branding Development

- Logo use

- Colour palette and colour use

- Typography

- Tone of Voice

- Direction on imagery

Basic Brand Guidelines Document

Outlining the use of all branding elements detailed above

Best for

Sole traders, start-ups, small businesses on a budget.